There are times when a music video can put an artist on the map. Sure, they may have some hype going in, but a good video, especially with YouTube, can set you up. Just think of OKGo and “Here it Goes Again”. If it wasn’t for those treadmills, that band might not have ever made it.
This video is hands down one of the most hilarious, ridiculous, yet slightly amazing videos I have seen recently. And it comes from Chef turned rapper, Action Bronson.
He grew up in Flushing, NY and is the son of two Albanian immigrants. He recently just got signed to VICE records, and the video is the single for that upcoming album, produced by Alchemist. He’s also been featured recently on tracks with Ghostface Killah and Earl Sweatshirt.
Again, I cannot say enough about this video. Please do yourself a favor and watch it.